Rob Ford, Election Expert

The go-to guy for the Guardian, the BBC and many more, Professor Rob Ford is one of the UK’s highest profile political analysts. If your audience needs to understand the mood of the nation through the latest polling, the potential outcome of coming elections, or the hottest topics in political debate, Rob brings insight and authority in an entertaining style.

Rob is a Professor of Political Science at the University of Manchester, working broadly in the areas of public opinion, electoral choice and party politics. He came to public attention through the popular books Sex Lies and the Ballot Box, and Brexitland, analysing how the British public is now divided on issues of immigration, identity and diversity.

A longstanding member of the BBC election analysis team, Rob has worked with Sir John Curtice on every general election exit poll since 2005. He’s recognised from frequent broadcast appearances, popular broadsheet opinion articles, a large social media following, and a fast-growing Substack - The Swingometer.

Rob is now in high demand from any group that wants to understand the direction of travel in British politics and the mood of the British public, whether they are in government, lobbying, business, finance, or the third sector.