Joanne Anderson

Business Consultant Former Mayor of Liverpool

A purpose-driven leader, Joanne Anderson was the first Black woman to be a directly elected mayor in the UK. A renowned expert on equity, diversity, and inclusion across her 30-year career, she speaks passionately on race and gender equity, inclusive prosperity, social impact and the drive to net zero. Joanne is leading the UK's first social investment initiative aimed at attracting £50 million to boost the regional social economy's growth and impact.

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Joanne Anderson

Biography

Joanne Anderson is the former Mayor of Liverpool – the first woman to be Mayor of the city and the first Black woman to be a directly-elected mayor in the UK – and is recognised as one of the country’s most influential agenda-setters. A purpose-driven leader, Joanne’s 30-year public and third-sector career has been defined by her work in social impact, equity, and the environment. A progressive, community-first approach led to her campaign manifesto's triple-lock promise, scrutinising every council decision for its social impact, environmental sustainability, and inclusivity criteria. In 2021, Vogue named Joanne on its influential ‘25 list’ – which celebrates the women “defining – and redefining – the way we live now,” alongside the likes of Vivienne Westwood and Meghan Markle, the Duchess of Sussex. Recognising women in society who strive to make a difference, it notes that Joanne: “symbolises the turning of a leaf for her hometown – once one of Britain’s biggest slave ports – and the country.” As the Mayor of Liverpool, Joanne demonstrated cross-cutting and situational leadership capabilities. Successfully guiding the city council through its most tumultuous period in history, she transformed the way the council runs, leading to improvements in key service areas. At the same time, she ensured that the City continued to thrive, securing the prestigious Eurovision 2023 hosting rights, which, despite a modest investment, has yielded an impressive return on investment whilst shining a spotlight of positivity on the UK from across Europe. Alongside her mayoral election, Joanne has been responsible for a string of ‘firsts’: she launched the first Black-led social enterprise in Liverpool and Black-led Social Traders Network (BlaST). She has an internationally recognised reputation through her work around equalities and spearheaded Liverpool’s international profile in her role for Liverpool City Council. Alongside Eurovision, the Liverpool Against Racism festival was the first of its kind globally, a thought-provoking, entertaining, empowering, and educational week described by one participant as an “intellectual Glastonbury”. Joanne’s academic experience includes a wide-ranging background in research. Her first degree was in business studies, and she is currently completing a Business Scale-Up MBA. At Innervision, she led several regional and national research projects on positive action, regional labour markets, race equity and setting standards for a multi-racial workforce. Joanne is a passionate and engaging speaker on race and gender equity, social enterprise and impact, politics, community engagement, inclusive prosperity, and environmental impact. She has gained a reputation for her strategic approach to tackling structural inequalities, addressing investment, innovation, and resilience. Joanne is currently working on the UK's first social investment placed-based pathfinder with a goal of attracting £50 million to support the regions social economy in growing their economic and social impact. While serving as Mayor of Liverpool, Joanne confronted a breast cancer diagnosis requiring surgery and a course of radiotherapy. This experience compelled her to advocate for women’s engagement in screening appointments and address the challenges specific to women in professional spheres, including demanding responsibilities, caregiving obligations and better work-life balance. Subsequently, Joanne underwent a hysterectomy, which vividly underscored these challenges – and taught her a lot about her own resilience.

What I Currently Do

Speaking (e.g. conferences, after dinner)
Hosting/moderating

Speaking Topics

Social Value, Social Impact and Social Investment. Inclusive Prosperity.

Equity Diversity and Inclusion - EDI Workplace and Service Delivery, Race Equity, Gender Equity., Ending Violence Against Women and Girl.

Leadership - Political Leadership, Ethnical Leadership, Servant Leadership, Resilience and Personal Growth, Authentic Leadership. Place Based Leadership.

Media Appearances

Forced Out - In conversation with Kevin Maxwell

Joanne Anderson in conversation with Kevin Maxwell. Maxwell was a dream candidate for the police force - he had a long-held desire to serve his community, astrong moral compass and a clear aptitude for both the strategic and practical aspects of policing. As a gay black man from a working class family, Kevin Maxwell could easily have been a poster boy for the force's stated commitment to equal opportunities. He was after all a dream candidate for the police force having had a long held desire to serve his community, a strong moral compass and a clear aptitude for both the strategic and practical aspects of policing. But instead he came up against entrenched prejudice, open racism and homophobia. For more than ten years, Kevin strove against the odds, until he took the force to an employment tribunal - with devastating results.

Social Investment Pathfinder

The Anfield Wrap talk to Joanne Anderson 42 minutes in about the Liverpool Social Investment Pathfinder. Joanne Anderson is leading an ambitious initiative in Liverpool City Region to establish it as the UK's Social Investment Pathfinder. This collaboration involves organizations such as Fusion 21, Livv, Kindred, Capacity Lab, Power to Change, and the Liverpool City Region Combined Authority, along with local educational institutions. The project aims to harness social investment to fuel economic growth, foster innovation, and generate positive social impact across the region. It builds on the city's recognition as a Social Enterprise Place, aiming to amplify the thriving social business sector. With plans to increase funding from £5 million to £50 million, the initiative focuses on creating jobs, especially in underserved areas, and promoting sustainable community development through social value. Lord Victor Adebowale supports this transformative project as its patron.

BBC
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Breast Cancer

BBC Radio Merseyside - Upfront, 03/10/2022, Mayor Joanne Anderson speaks openly with Ngunan about her recent diagnosis and treatment for Breast Cancer

Feedback

"‘Jo provided a powerful and thought-provoking presentation during a recent Arup senior management conference dinner attended by over 150 senior staff, clients and collaborators. The speech promoted much discussion and conversation throughout the dinner and beyond. We would not hesitate recommending Jo to others for similar engagements.’"

Andy Pennington

"“Community, Culture and Passion wrapped up in a truly authentic and inspiring Leader – Jo brings it all to life”"

Phil Carrigan

"“Joanne delivered a great session which was engaging and insightful to the topics we asked her to cover. Her presentation style fitted well with the group and she made the group feel relaxed and open.”"

Ben Osu

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Joanne Anderson - Additional Photo