CX Strategist
Abisola Fagbiye is a Customer Experience Strategist who sees business through an artist's lens. Before scaling CX teams across 10 global locations and driving growth, she was a charcoal and pastel artist. Now she teaches organisations to transform customer interactions into loyalty by blending empathy, strategy, and actionable insight that audiences implement immediately.
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Abisola Fagbiye doesn't just talk about Customer Experience; she sees it the way an artist sees a canvas, full of possibility and shaped by intentional details that create lasting impressions.
Before building CX teams across 10 global locations, designing adoption frameworks for thousands of users, or delivering workshops spanning multiple continents, Abisola was a charcoal and pastel artist. That training gave her something most business strategists never develop: an eye for beauty in relationships, an intuition for emotional resonance, and an understanding that small, deliberate strokes can transform an entire composition. When she transitioned into customer experience, she brought that same lens by asking not just "does this work?" but "does this create the feeling we want customers to have?"
Today, Abisola is a Customer Experience Strategist and Microsoft 365 Productivity Consultant known for transforming how organisations connect with their customers. Her expertise spans technology, SaaS, consulting, and professional services, with a track record of driving measurable business impact, including improvements in customer satisfaction, boosts in lead generation, and growth in training revenue.
Her professional journey began in the CSR arm of a construction firm, where she learned that every interaction, every colour choice, every word, every touchpoint shapes how people feel about what you're offering. She went on to provide strategic value at an international chamber of commerce before entering the technology ecosystem, where she discovered her calling: helping organisations blend productivity with human-centred design.
What sets Abisola apart is her philosophy that customer experience isn't about massive overhauls. It's about one small, intentional change at a time. She's built this approach into every engagement, whether coordinating experiences across physical and virtual locations, onboarding staff across regions, or facilitating workshops. Her audiences don't just leave inspired; they leave equipped with practical frameworks they can implement immediately.
Abisola's keynotes and workshops address the most pressing challenges organisations face today: how to stay human in an AI-driven world, how to build CX-driven cultures that sustain transformation, and how to turn everyday customer interactions into competitive advantage. She teaches teams to develop the distinctly human skills that technology can't replicate, which are empathy, strategic thinking, creativity, and ethical judgment, while leveraging automation to scale what matters most.
Beyond the stage, Abisola is deeply committed to empowering the next generation of customer-focused leaders. She mentors young women in tech and volunteers with education-focused charities. Her contributions to the field have earned her recognition as a Rising Star nominee by Women in Customer Experience (WiCX), where she also serves as an Inner Circle Member.
She holds a Professional Diploma (Distinction) in Customer Experience from The CX Academy, Ireland; an MBA from the National Open University of Nigeria; and a Bachelor's degree in Estate Management from Covenant University.
Abisola dismantles this dysfunction in 45 minutes. Abisola shows how companies that win on experience make every employee—from engineers to accountants—own the customer outcome. Drawing on building CX operations across 10 global locations and driving growth, she delivers the exact framework to turn "not my job" into "I see how I impact customers." This isn't a feel-good speech about collaboration. It's a tactical roadmap for embedding customer accountability across your entire organisation—without adding bureaucracy or overwhelming teams.
Customers can smell a script from a mile away. So can your frontline teams, and they hate delivering them almost as much as customers hate receiving them. Yet companies continue to invest in rigid processes that turn talented people into robots, crushing morale and driving customers straight to competitors who actually listen. Abisola reveals why scripts undermine trust and loyalty, and what to do instead. With her artist-turned-strategist lens, she shows how to empower teams to respond with empathy and confidence, not fear of breaking rules. She delivers practical frameworks for building emotional intelligence and adaptive communication that work at scale, not just in theory. This talk answers the question every leader asks: "How do we stay human as we grow?" The answer isn't more training decks. It's giving people permission and tools to be human.
Consistency builds trust. Personalisation builds loyalty. Most organisations think they have to pick one. So they either create robotic, one-size-fits-all experiences that feel cold or chaotic, or inconsistent interactions that make customers wonder if they're dealing with the same company twice. Abisola proves you don't have to choose. Drawing on coordinating experiences across multiple locations and driving an increase in satisfaction, she reveals how leading organisations deliver reliable brand promises and individual care at scale. The secret? Knowing what must never change and what should always flex. This isn't about compromising. It's about designing systems that protect your core standards while empowering teams to respond to the human in front of them. Abisola delivers the exact framework for scaling experiences that feel both dependable and deeply personal.
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