Netflix for pets? Sounds like a crazy idea, but it took Amman Ahmed from Manchester to Hollywood and a multi-million-pound exit to a major hip hop record label. Now he’s telling his real entrepreneur’s story.

Amman Ahmed is the President of Music For Pets, the company he founded in 2017 that now provides the playlist for over 50 million pets worldwide, every month. The RelaxMyDog and RelaxMyCat services deliver tailored music and TV for pets based on years of research and innovation.

Starting with just £1000 of his own money after being rejected by investors, Amman sold his business to LA-based Create Music Group in June 2023 for an eight figure, all cash sum.

Today, he is available to tell his story of unconventional success.