Vinay Parmar
Customer Loyalty Expert
A globally recognised thought leader, Vinay’s storytelling and high-energy delivery make him a game-changer on stage. He doesn’t just inspire—he equips audiences with practical strategies that drive real change. Whether speaking to executives or frontline teams, he makes complex ideas relatable and unforgettable. His insights challenge conventional thinking, providing businesses with the tools they need to stay ahead in an ever-evolving marketplace. For organisations looking to create lifelong fans, Vinay delivers the expertise, passion and practical guidance to make it happen.
Biography
Vinay Parmar doesn’t just talk about customer experience—he transforms it. As a high-energy speaker and strategic advisor, he helps businesses turn everyday interactions into moments that inspire loyalty and long-term engagement. His unique ability to bridge strategic foresight with real-world execution makes him a powerful force in the world of customer loyalty. His experience working across multiple industries gives him a broad perspective on how businesses can create meaningful and memorable experiences that drive long-term success.
What sets Vinay apart is his focus on emotional engagement. He believes the true product of customer experience is memory, and those memories shape whether customers return, stay longer and bring their friends. His approach goes beyond traditional customer service—it’s about fostering deep connections that drive revenue and retention. He understands that exceptional experiences are not just about delivering great service but about creating stories that customers want to share.
Topics
Vinay explores the deep connection between customer experience, memory, and long-term loyalty. Drawing on neuroscience, psychology, and over 30 years of practical experience, he reveals how small, intentional moments—not just products or services—create lasting impressions that drive trust, advocacy, and repeat business. Vinay also emphasises the critical role of internal culture in shaping customer outcomes, showing how organisations that prioritise a customer-first mindset from within are best positioned to turn one-time buyers into lifelong fans. His talks offer both philosophical insight and actionable strategies for building loyalty through experience and culture.
Every Moment Matters
The Art and Science of turning one time buyers into die hard fans. Winning new customers is one thing—bringing them back time and again is another. Delve into the fascinating science of how experiences become memories and memories drive decisions.
Leading For Lasting Loyalty
Winning lifelong loyalty isn’t just about your products or services—it’s about the culture behind the scenes. Vinay reveals how company culture shapes customer loyalty.
Example Videos
Feedback
“I physically saw the light bulbs going on in people’s heads as they understood why they had previously struggled”
Dawn Cox, Audi UK
“Vinay was the keynote speaker at Inntravel’s conference. From our first interaction the experience of working with Vinay was exceptional. The session itself was so well received, in fact, it was the highlight of the day according to the team! I’d highly recommend Vinay.”
Emma Gray, Inn Travel
“As the Chief Customer Experience Officer, Vinay has displayed outstanding leadership qualities, demonstrating an unwavering commitment to customer focus, driving culture change, and promoting collaboration. His ability to break down silos and challenge the status quo has been instrumental in fostering a more customer centric culture within our organisation. Vinay consistently demonstrated his ability to drive positive change and deliver exceptional results. He has successfully developed and implemented comprehensive customer experience strategies, driving the customer agenda throughout the organisation. His efforts have resulted in a significant improvement in customer satisfaction, loyalty, and retention."
Tom Stables, National Express
“Without doubt - the hardest gig at the end of a jam packed day. That’s precisely why I chose Vinay Parmar to close our conference. Vinay captured the imagination of all delegates with a brilliant keynote that shared key lessons from the world of Customer Experience and showed how these can be applied to tackle the challenge of talent attraction - one of the biggest headaches faced by leaders in organisations. His energy, warmth and storytelling ability mesmerised the audience and left them with great takeaways. People were eager to share their delight long after they left the event, creating a phenomenal buzz across social media channels. He is energetic, inspiring and authentic. The experience of working with Vinay on this event was nothing short of exceptional.
Susie Ankrett, Solihull Chamber Of Commerce
“Funny, engaging and inspiring, he led the event with natural charm. Vinay is a great speaker, in particular he conveyed how CX is about creating memories through a powerful personal story which has us all in stitches and near tears at various moments. If you are planning a conference and want someone who can help make it memorable for all the right reasons, Vinay's your guy!”
Nyssa Packard, Sky Scanner
“Every time I see Vinay speak it's inspirational and gets me excited to get back to the office and try new things. The most recent time I saw him in action was at the CX Travel & Hospitality conference. He led a fantastic keynote to kick things off and hosted the entire conference like a pro. If you need a great speaker for your company conference, offsite or event I'd highly recommend you look him up!”
Scott McMullan, Wordnerds
"We booked Vinay to speak at our inaugural apprenticeship conference and he was brilliant. His use of powerful storytelling to deliver key messages about customer relationships was so powerful and it really got us all inspired to think differently about our roles in delivering great experiences for our apprentices, the employers we work with and each other. I'd highly recommend him!"
Jenny Cannon, University Of Wolverhampton
“When Vinay takes the stage, he generates a palpable buzz and energy that instantly lights up the room. Yet, his dynamic presence is merely one aspect of what makes him unforgettable. Drawing from his extensive encounters and deep insights into customer experiences across diverse environments, Vinay weaves together a compelling vision of what the future could be. In Vinay’s worldview, every stakeholder is a valued customer -everyone matters. I’d jump on board this ship without a second thought.”
Maryam Nkemena, Solihull Council
