Anita Howard - ICE Hub

In this episode, we’re joined by Anita Howard, founder of ICE Hub, a community of more than 3,000 in-house corporate event planners. Anita unpacks what it’s like building an event for event organisers, why the in-house role is finally shifting from “tactical doer” to strategic business driver, and how AI is changing the way planners work (not by replacing the magic, but by removing the grind).

We talk about the power of face-to-face connection in an increasingly automated world, the opportunity for organisers to use data and insight to prove value to stakeholders, and why the best speakers are the ones who do their homework on the audience.

Expect practical speaker tips, organiser gold (contractor meetings!), and a couple of gloriously chaotic event war stories along the way.

The discussion

02:00 — ICE Hub and the Rise of the Strategic In-House Organiser

05:00 — AI in Events: Data, Integration and Human Connection

14:10 — Event Pride, Strikes and Spectacular Disasters

18:40 — Standout Speakers and Practical Tips for Organisers