Kerry Merritt, Total Telecom

In this episode, we’re joined by Kerry Merritt, Head of Content at Total Telecom, to discuss the world of business events. We talk about the size and scale of events, the challenges of coordinating schedules, and the importance of content in event planning. Kerry shares her favourite moments from past events, including the satisfaction of seeing a successful event come together and the challenges of running an event during a snowstorm. They also discuss the qualities of a great speaker and offer tips for event organisers.

Takeaways

• Content is a crucial aspect of event planning and should be the core focus of the event's proposition.

• The size and scale of events can evolve over time, and it's important to adapt and grow alongside the event's success.

• Event disasters can occur due to unforeseen circumstances, such as extreme weather conditions, but it's important to adapt and make the best of the situation.

• Honesty and vulnerability in presentations can make them more engaging and relatable to the audience.

• Event organisers should prioritise organisation, proactive planning, and addressing potential issues before they become major problems.

Chapters

00:00 Introduction and Overview of the Podcast

02:06 The Evolution of Total Telecom and Terrapin

06:10 Challenges of Coordinating Schedules and Briefing Calls

08:37 Adapting to the Size and Scale of Events

10:54 Maintaining Culture and Atmosphere in Different Venues

14:11 Favourite Speakers and Qualities of a Great Speaker

16:24 Tips for Speakers to Deliver Engaging Presentations

19:00 Tips for Event Organisers: Organization and Proactive Planning