Katharine McNamara

Marketing & Proposition Coach

Have an amazing story and proposition but struggling to articulate it?

Your personal brand is the unique blend of skills, experience, and personality that defines how the world sees you. It’s the story you tell and the lasting impression you leave. More than just a professional identity, it reflects your values, expertise, and the consistent message you communicate to your audience.

Building a strong personal brand means intentionally shaping your reputation, positioning yourself as a trusted authority, and standing out in a crowded marketplace. Whether you're an entrepreneur, job seeker, or established professional, a clear and compelling personal brand can set you apart.

Why Does a Personal Brand Matter?

In a digital-first world, first impressions are often made before a conversation even begins. A well-defined personal brand helps you stand out, build credibility, and attract the right opportunities.

At its heart, personal branding is about authenticity and clarity—identifying what makes you different, refining your message, and strategically showcasing your strengths. When done well, it becomes a powerful tool for career growth, industry influence, and long-term success.

How Will We Work Together?

Through a focused workshop, we’ll uncover what makes you truly different. We’ll explore your personal values, core purpose, and the ‘why’ behind what you do. Together, we’ll bring this to life, shaping a tone of voice, key messages, and a clear narrative that ensures consistency across everything you do. The result? A standout personal brand that feels authentic, compelling, and aligned with your goals. You'll have the tool kit to build a schedule for content for your website and social media, and will have a clear story for engaging with new business opportunities.

We'll start with a short virtual call to understand your current positioning, work you've undertaken to date and the maturity of your personal marketing.

Want to work with Katharine?

Join Pomona Partners to access our full range of coaches, including Katharine, as well as our extensive training library, assessment tool, and other benefits.