Rob Gray
Creative Agency Founder and Brand Expert
Rob Gray is a creative agency founder and brand expert. He champions elevating brands to the heart of business strategy. Using brands as accelerants for growth, to attract talent, inspire innovation, pull-in customers and fuel word-of-mouth. Rob’s unique perspective and expertise is how to connect the creative skills needed to build brands with the strategic thinking of the boardroom.
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Biography
Rob Gray is a creative agency founder and brand expert. He champions elevating brands to the heart of business strategy. Using brands as accelerants for growth, to attract talent, inspire innovation, pull-in customers and fuel word-of-mouth. Rob’s unique perspective and expertise is how to connect the creative skills needed to build brands with the strategic thinking of the boardroom.
Rob has spent over twenty years building brands, working with organisations large and small, global and local. He worked as a strategist in one of the world’s top advertising agencies before co-founding the brand agency Squad, winning prestigious awards along the way. Rob’s clear, no-nonsense approach enlightens and inspires audiences. Drawing on his work, methods and insights, Rob shows how to plug creativity into business strategy and harness brands as catalysts for growth.
Topics Rob speaks about include:
• How the world’s strongest brands are built inside-out from the boardroom.
• The essential questions that business and brand strategy must answer.
• The secrets to bridging the gap between strategic thinking and creative execution.
• Inspiring, behind-the-scenes examples from Rob’s work with global conglomerates and challenger brands.
• Practical tools and techniques from Squad’s Combustion method for building brands.
What I Currently Do
Feedback
"Rob delivered a fascinating keynote talk for our conference at the British Library. He brought one of his clients to speak alongside, the CEO of a well-known family business. Their joint talk was a brilliant and engaging format. It allowed delegates to hear both sides of the story and get valuable perspectives on the business issues and how they solved them. Rob really knows his stuff and we’ve had lots of positive feedback from our delegates. I’d heartily recommend Rob to anyone looking for an expert speaker who can really hold the audience’s attention.”"
Paul Andrews
"Rob was a professional and insightful speaker at our dinner party in Manchester. He encouraged discussion at this intimate event and gave an interesting agency-side perspective on brand."
Verity Sanderson
"At our conference Rob’s workshop was one of the most well attended and a real crowd puller. His session was aimed at senior marketeers and the topic of brand and innovation certainly resonated with them. We wanted the day to be really interactive, which Rob achieved brilliantly using his format of short talks interspersed with group tasks. Rob clearly knows his subject and I’d certainly recommend him to others."
Diane Earles
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