Bethan Vincent
Managing Partner
Marketing strategist, founder, and international speaker who helps leaders navigate growth with clarity and confidence. With over a decade in senior marketing roles and experience building my own ventures, I specialise in making complex topics - AI, strategy and go-to-market—accessible, engaging and actionable for ambitious business audiences.
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Biography
Bethan Vincent is the Founder and Managing Partner of Open Velocity, a strategic marketing consultancy for high-growth, tech-led businesses. With over a decade of experience in senior marketing roles, Bethan has led successful go-to-market strategies, repositioned brands, and built high-performing teams across competitive global markets.
A serial founder herself, Bethan understands the realities of building a business under pressure. Her previous ventures include a B2C coffee business and a sustainability certification platform. Today, she applies that entrepreneurial mindset to helping others grow with clarity, confidence, and commercial focus.
Bethan is a recognised voice in the industry. As an international speaker, podcast host and published commentator on topics ranging from AI and marketing ethics to growth strategy. Bethan is especially passionate about demystifying complex marketing problems and turning them into actionable, measurable marketing action.
What I Currently Do
Media Appearances
Beyond Clicks and Keywords: Dispelling Dystopian Futures
Generative AI, monopolistic platforms, and algorithm changes are reshaping marketing unpredictably. Audiences are increasingly fragmenting across diverse channels and proprietary platforms like Meta and X/Twitter, while economic uncertainty compounds the challenge. The future of marketing sounds a bit apocalyptic, doesn’t it? But hope is not lost… This talk explores why and where marketers need to start rethinking their approach, highlighting new opportunities for those willing to adapt. To paraphrase Darwin: it is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.
Hiring diverse teams with an anonymous recruitment process
If we want to truly encourage diversity in our industry, we are going to have to listen and respond to feedback from under-represented groups that challenges our assumptions. In 2015, my previous employer Bytemark built a fully-anonymous recruitment process in order to help address issues of hiring bias and to try and attract a diverse range of candidates. You might think problem solved.... but no! Despite introducing a supposedly better process, we still weren't receiving applications from a wide range of candidates. We realised that in order to diagnose the issue, we would need to conduct user research. Through speaking to these candidates, successful and unsuccessful, alongside undertaking research at conferences and with peers, we found that some aspects of our "ideal" process were actually put off certain candidates, especially women, from applying. In my 10 minute talk, I will present some of our learnings from this research and offer examples of how they can be applied to any hiring process. I will also argue that in order to be a truly inclusive industry, we need to start gathering and really listening to feedback that makes us uncomfortable with the status quo.
Feedback
"“For anyone considering Bethan as a speaker, I can wholeheartedly recommend them. Bethan was one of the highest rated speakers amongst a pretty stellar lineup at Turing Fest last November. They’re also a lovely human, which always helps!”"
Brian Corcoran
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